Your Business. Your Voice. Our Region’s Future.
Ruben Gonzalez serves as President and Chief Advocacy Officer of the Valley Industry & Commerce Association (VICA), bringing extensive experience in public policy, government affairs, business advocacy and strategic communications.
Before joining VICA, Ruben spent 11 years leading a California-based public affairs firm, advising leading employers, trade associations and nonprofit organizations on government affairs, advocacy, media relations and political strategy. Previously, he led public policy, advocacy and political operations for the Los Angeles Area Chamber of Commerce, including directing its L.A. Jobs PAC.
His earlier experience includes serving as Senior Vice President of External Affairs for The Meruelo Group and Deputy City Controller for the City of Los Angeles. This background spans business, government and nonprofit organizations, informing his leadership of VICA’s efforts to strengthen the regional business climate.
Ruben earned a Bachelor of Arts in Philosophy and Political Science from Loyola Marymount University, where he served as student body president. He also serves on the university’s Board of Regents.
Email:Â Ruben@vica.com
Jessica provides strategic leadership across VICA, overseeing the organization's financial management, operational excellence, and long-term planning. She works closely with VICA's leadership team to guide the association's growth, support staff, and ensure members continue to receive exceptional programs, events, and advocacy.
As VICA's Director of Operations, Cathy oversees the organization's daily operations, strategic communications, marketing initiatives, and digital presence. She leads the planning and execution of VICA's events, develops marketing and promotional materials, manages website content and design, and drives operational initiatives that enhance member engagement while ensuring VICA delivers exceptional service to its members, partners, and stakeholders.
Yoko leads VICA's strategic partnerships and membership initiatives, cultivating meaningful relationships with corporate partners, securing event sponsorships, and driving membership growth. She is passionate about connecting businesses with opportunities to engage, advocate, and make a lasting impact while ensuring every member receives exceptional value and service.
Mikayla leads VICA's legislative affairs efforts, advancing the organization's advocacy priorities through policy analysis, strategic communications, and government relations. She monitors legislation, ordinances, and ballot measures affecting the business community while developing advocacy materials, position letters, committee briefings, and action alerts that keep VICA members informed, engaged, and represented throughout the policymaking process.
Sophie supports VICA's advocacy efforts by researching legislation, tracking public policy developments, and assisting with legislative communications and committee initiatives. She helps prepare policy materials, supports government affairs events and meetings, and works alongside VICA's Legislative Affairs team to keep members informed and engaged on issues impacting the business community.